Essential fundraising strategies for charities
The most successful fundraising strategies focus on seeking high-value support, incremental contributions, and engaging with new donors. All of these require personalised engagement and communication. To increase the likelihood of a good return, organisations should seek to strengthen and grow support from existing supporters, while also targeting past supporters that have dropped off and those that are new. Being organised is key! It’s a good idea to build a fundraising calendar setting out key deadlines for applications, reports, and scheduling…